Skip to content
Blessed Marketing
Home services

Paid ads built for home services.

HVAC, plumbing, roofing, electrical. We build campaigns around your service area, your seasonality, and your average ticket. Phone tracking is wired correctly. Booked jobs are the only metric that matters.

Book a discovery callSee Google Ads management
Quick answer

What does Blessed Marketing do for home services companies?

We run Google Ads and Meta Ads for HVAC, plumbing, roofing, and electrical companies on a flat monthly retainer. Campaigns are built around service-area economics, seasonality, average ticket value, and the call-answer process. The retainer covers account architecture, phone-call tracking, Local Service Ads coordination, weekly optimization, and reporting tied to booked jobs (not form fills).

Categories we work in

Same discipline. Different economics.

HVAC

Seasonality is the entire game. We build budgets that flex with cooling and heating demand, prioritize emergency-intent queries, and feed offline conversions back to the platforms so the algorithm chases booked tickets, not form-fill noise.

Plumbing

Emergency queries close fast or never. Speed-to-lead, call tracking, and Local Service Ads coordination are non-negotiable. Search dominates the channel mix.

Roofing

Long consideration windows, weather-driven spikes, high tickets. We run Search for active intent and Meta for warm pipeline, with creative built around storm response and before-and-after proof.

Electrical

A mix of emergency calls and considered projects (panels, EV chargers, generators). We segment by intent so emergency campaigns are not starved by long-cycle work.

Our home-services playbook

Four things every retainer ships.

  1. 01
    Service-area budgeting

    Your CPL on a 25-mile radius is not your CPL on a 4-mile radius. We bid and budget by zone so the math holds where you can actually dispatch.

  2. 02
    Call tracking, done right

    Dynamic number insertion, call recording, and offline conversion uploads. Every booked job traces back to the campaign, ad group, and keyword.

  3. 03
    Lead scoring back to the platform

    We feed booked-job signal back to Google and Meta. The algorithms learn the difference between a tire-kicker and a real customer, and start fetching the real ones.

  4. 04
    Local Service Ads coordination

    We manage verification, profile optimization, review pacing, and the lead-dispute workflow alongside paid Search.

FAQ

Home services, common questions.

What is a realistic cost per booked job for home services?
It depends on category and market, but typical ranges we see: HVAC tune-ups $40 to $90, full HVAC replacements $200 to $600, plumbing emergency calls $35 to $100, roof replacements $150 to $500. Anyone quoting you a flat number without asking about your service area, ticket size, and current tracking is guessing.
Do you handle Local Service Ads?
Yes. LSAs run alongside Google Search and Performance Max for most home-services categories. We manage verification, profile optimization, review pacing, and the lead-dispute workflow that recovers spend on unqualified calls.
What if our team cannot answer the phone fast enough?
Then paid ads will lose money. The single biggest determinant of paid-ads ROI in home services is whether someone picks up within five minutes during business hours, and whether missed calls are returned within thirty minutes. We will say this on the discovery call, not after you have spent $20,000.
Do you run ads through slow seasons?
We adjust budgets seasonally, but we rarely go dark. Brand awareness, retargeting, and Local Service Ads carry weight in shoulder seasons. Going dark for a quarter resets the algorithm and costs you more to ramp back up than you saved.
How quickly will we see leads?
Search and LSAs typically produce leads within the first week. Meta takes two to four weeks to find an audience that converts. We share weekly numbers from day one, so you are never guessing whether the spend is working.

Want our take on your home-services ad spend?

Book a 60-minute discovery call. We read your campaigns, your service area, and your tracking, and tell you what we would change. Whether or not you hire us.

Book a discovery callSee local trades