Google Ads that book jobs, not impressions.
We build, run, and optimize Google Ads for service businesses doing $500K to $5M. Search, Performance Max, and Local Service Ads, tuned weekly to the leads and jobs you actually want.
What does Blessed Marketing do for Google Ads clients?
We manage Google Ads on a flat monthly retainer for service businesses, covering Google Search, Performance Max, and Local Service Ads where the client qualifies. The retainer includes account architecture, conversion and call tracking, landing pages where needed, weekly optimization, and plain-English reporting. Ad spend is billed directly by Google to the client with no agency markup. Minimum monthly ad spend is approximately $3,000.
Every retainer includes the same engineering discipline.
Search, Performance Max, and Local Service Ads structured around your service area, ticket size, and seasonality. No campaigns inherited from a template.
Phone-call conversions, form fills, and offline conversions wired to the CRM. We track booked jobs, not button clicks.
When your existing pages do not convert, we build the page. Hosted on your domain, indexed on your sitemap.
Continuous pruning of waste queries, junk locations, and bot traffic. We watch the spend, not just the spreadsheet.
Bids, budgets, creative, audiences, geographies. Every change is documented in a shared log.
One dashboard. Spend, leads, cost per lead, and booked-job revenue when your CRM allows. Read it in 90 seconds.
Service businesses that measure in jobs booked.
Google Ads is the right channel when intent is high and timing matters: someone is searching for an emergency plumber, a family attorney, or a roofer at 7am on a Tuesday. The buyer signaled exactly what they want. Your job is to be in front of them, and our job is to make that math work.
We work best with: home services, local trades, and professional services firms with average ticket values north of $400 and a sales process that can close a phone-in lead within 72 hours.
If your operation cannot pick up the phone within an hour during business hours, Google Ads is the wrong place to invest. We will tell you that on the discovery call.
When Google Ads is the right channel.
Both channels can produce booked jobs for service businesses, but they solve different problems. Use this matrix to decide which to launch first, or whether to run both.
| Dimension | Google Ads Search, PMax, LSAs | Meta Ads Facebook, Instagram |
|---|---|---|
| Buyer intent | High — buyer typed the service | Latent — buyer is scrolling |
| Best for | Emergency and active-need services | Considered, visual, brand-led services |
| Time to first lead | Days | Two to four weeks |
| Time to efficient CPL | 30 to 60 days | 60 to 90 days |
| Minimum ad spend | $3,000 / month | $3,000 / month |
| Creative needs | Light — ad copy + extensions | Heavy — ongoing video and image |
| Tracking complexity | Conversion tags + call tracking | Pixel + Conversion API + offline |
| Phone-call leads | Strong | Possible but weaker |
| Brand defense | Critical and built-in | Not applicable |
| Best for service category | HVAC emergency, plumbing, legal, accounting | Roofing, remodels, solar, financial planning |
Most Blessed Marketing retainers run both channels in parallel after Google reaches efficient cost per lead. The channels solve different problems and compound when sequenced correctly.
Google Ads, common questions.
Who owns the Google Ads account?
Do you require a minimum ad spend?
How is the retainer structured?
How long is the commitment?
Do you do Local Service Ads (LSAs)?
What about Google Analytics, GTM, and conversion tracking?
Want us to read your Google Ads account on a call?
Book a 60-minute discovery call. We will pull up your account live, walk through what is working and what is not, and you walk away with a written summary either way.