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Blessed Marketing
Paid Ads Optimization · 30-day project

Fix a paid-ads account in 30 days.

A fixed-scope, 30-day intensive on an existing Google Ads or Meta Ads account. We audit, restructure, fix tracking, and rebuild around booked-job signal. You walk away with a clean account, a written summary, and an honest read on what should happen next.

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Quick answer

What is Paid Ads Optimization?

Paid Ads Optimization is a 30-day fixed-fee project for service businesses that already run Google Ads or Meta Ads but want an expert team to audit, restructure, and optimize the account. The engagement includes a written audit in week one, full account restructure, conversion-tracking rebuild, and three weeks of weekly optimization. At day 30 you receive a clean account and a written summary, and you decide whether to continue with a management retainer or run internally from there.

30 days
Project length
1 week
Audit deliverable
Fixed fee
Pricing model
Scope

What 30 days covers.

Account audit

Line-by-line review of campaign structure, ad groups, keywords, audiences, creative, and bid strategy. Documented findings within the first week.

Conversion-tracking rebuild

GA4, Google Tag Manager, phone-call tracking, and offline conversions inspected and fixed. Most accounts arrive with broken tracking; we make that visible immediately.

Waste pruning

Negative-keyword cleanup, geo-targeting tightening, audience exclusions, and dayparting adjustments. Cuts that pay back inside the first week.

Restructure

Campaigns rebuilt around the client's service area, ticket size, and seasonality, not a template. Aligned to where the spend should actually go.

Weekly optimization cycle

Bids, budgets, creative, audiences, and geographies tuned weekly through the 30-day window. Every change is documented in a shared log.

Handoff or transition

At the end of 30 days, the client receives a clean account, a written summary, and a recommendation on whether to keep running internally or transition to a Blessed Marketing management retainer.

FAQ

Paid Ads Optimization, common questions.

Who is Paid Ads Optimization for?
Paid Ads Optimization is for service businesses with existing Google Ads or Meta Ads accounts that are spending real money but not booking jobs efficiently. If you have an account that has run for at least three months but cost per lead, lead quality, or attribution is unclear, this engagement is built for you.
What does the deliverable look like?
Week one delivers a written audit covering current account structure, tracking, spend allocation, and the top issues we found. The next three weeks execute against the audit: rebuild, fix, prune, optimize. At day 30 the client receives a written summary plus the cleaned-up account.
Do I need to switch ad accounts?
No. We work inside your existing Google Ads or Meta account. The client owns the account at all times. We add ourselves as a user with the access level needed to do the work.
Is ad spend included?
No. Ad spend is billed directly by Google or Meta to your card with no markup. The Paid Ads Optimization fee covers our work only. We will recommend a spend level during the audit if yours is mis-sized.
What if I want to keep working together after 30 days?
Most clients do. The 30-day intensive transitions naturally into a Blessed Marketing management retainer, which is structured the same way as our standard Google Ads or Meta Ads retainers. There is no obligation; the audit is yours to keep either way.
How is pricing structured?
Fixed project fee, paid in two installments: half at kickoff, half at week three. We will quote the exact number on the discovery call once we have looked at your accounts and confirmed the scope.

Want a real read on your paid-ads account?

Book a 60-minute discovery call. We will pull up your accounts live and tell you whether the 30-day intensive is the right fit, or whether something else makes more sense.

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