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Blessed Marketing
Social Media Audit · Written deliverable

An honest read on your social, before you spend more.

An independent, written audit of your social media presence and paid social spend. Account hygiene, content strategy, competitor benchmarks, and ten prioritized recommendations. Delivered in two weeks.

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Quick answer

What is a Social Media Audit?

A Social Media Audit is a fixed-scope, two-week engagement that delivers a written audit of a service business's social media presence and paid social spend. The audit covers account hygiene, content strategy, paid spend efficiency, competitor benchmarks, and ten prioritized recommendations ranked by impact and effort. Delivered as a 20 to 30 page PDF plus a 30-minute readout call.

2 weeks
Turnaround
20-30 pages
Written deliverable
Fixed fee
Pricing model
Scope

What the audit covers.

Account-level review

Profile completeness, bio messaging, link strategy, visual consistency, and posting cadence across Instagram, Facebook, LinkedIn, and any other platform the business uses.

Content strategy

Content mix analysis across formats: reels, photos, carousels, stories. Engagement and reach benchmarks against industry medians. What's working, what's not.

Paid social spend review

If the business runs Meta or other paid social, we review structure, audience, creative, and conversion tracking. Spend efficiency and cost per result.

Competitor benchmarks

Side-by-side review of three to five direct competitors in the same market. Visual rhythm, posting cadence, paid presence, message clarity.

Prioritized recommendations

Top ten recommendations ranked by impact and effort. Quick-wins first, structural changes second, long-term posture third.

30-minute readout call

Live walk-through of the audit document so the team can ask questions and clarify priorities. Recording shared after.

FAQ

Social Media Audit, common questions.

Who is a Social Media Audit for?
A Social Media Audit fits service businesses that have built a social presence on their own but want an independent expert review before investing further. It is also a fit for businesses about to launch paid social and wanting to validate the foundation first.
What platforms do you audit?
Whichever platforms the business actively uses: Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Pinterest. We audit only platforms where there is real activity. We do not score empty accounts.
Is this just organic, or do you cover paid?
Both. If the business is running Meta Ads or any paid social, we audit the ad accounts alongside the organic presence. Many of the most consequential findings sit at the intersection: paid creative that does not match organic voice, missing pixels, wasted retargeting audiences.
What format is the deliverable?
A written audit document, typically 20 to 30 pages, plus screenshots and annotated examples. Delivered as a PDF with a shared link. Plus a 30-minute readout call so the team can ask questions.
Will you tell me to do things I cannot afford?
No. The recommendations are ranked by impact and effort. We will mark items that require new budget, new headcount, or new tools so the team can plan against reality. Plenty of high-impact moves cost nothing but consistency.
Can a Social Media Audit lead into ongoing work?
Sometimes. If the audit surfaces a paid-social opportunity, we often convert into a Meta Ads management retainer. If the audit is mostly an organic-strategy fix, we will recommend partners better suited to that work rather than scope into something we are not.

Want an outside read on your social?

Book a 60-minute discovery call. We will look at your accounts live, confirm the audit fits, and quote the project.

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